PROBLEMS IN BUSINESS THAT THIS BOOK ADDRESSES:
'HIGHER PURPOSE, ON PURPOSE' provides the rationale and a roadmap for the creation of a meaningful higher purpose which goes a long way to address the issues outlined above.
WHO SHOULD READ THIS BOOK?
BENEFITS AND POTENTIAL IMPACTS FROM THIS BOOK
All businesses can find a niche that’s aligned with their core competencies.
- According to a Gallup report in February 2021, 51% of employees are disengaged in the workplace, while 13% are actively disengaged. Actively disengaged means feeling miserable at work and spreading negativity to their colleagues. This is a huge vulnerability and expense for those organizations in getting quality output in a timely manner and leaving customers feeling uncared for.
- Millennials are much more selective about the companies they choose to work for; they are also more likely to leave an organization that doesn’t provide meaning for them. Will your organization attract the best talent and keep them committed? The answer to that question is critical for the long-term success of your company.
- Customers are much more savvy and marketing campaigns don’t have the same impact; the internet allows them to quickly find out what the company truly stands for. Of course, price and quality will always be a factor, but in an increasingly competitive world, there are many organizations that can deliver good quality at fair prices. Not that many do those things and stand for doing good in their broader communities.
'HIGHER PURPOSE, ON PURPOSE' provides the rationale and a roadmap for the creation of a meaningful higher purpose which goes a long way to address the issues outlined above.
WHO SHOULD READ THIS BOOK?
- Senior leaders who want to take their organization, division or department to the next level of contribution and productivity
- Individual contributors who want to take the initiative to build more connections and increase the commitment level within their team or department
- Students who are beginning their careers and are deciding which companies they might want to work with
- Media folk who are curious about what it takes to be a leader both in the medium and long term and who want a blueprint of a sustainable organization of the future
BENEFITS AND POTENTIAL IMPACTS FROM THIS BOOK
- All employees should be given an opportunity to support the Higher Purpose on company time - i.e paid
- It should be something that is aligned with the core competency of the business.
- the financial sector helping people build more sound and sustainable businesses.
- the health care sector supporting the wellness of their customers.
- the food services sector helping to reduce food waste and promote healthy eating.
All businesses can find a niche that’s aligned with their core competencies.